I found myself so ridiculous when looking at the Victoria's Secret website. I was curious to know what the brand has to offer because there is no shop in France, I don't often go to the mall. Then I realized I only clicked on the pictures where my favorite models appear instead of paying attention to the dresses. The intense media coverage of these supermodels has a real impact on customers; maybe I'm even more "sensitive" because we don't have this kind of campaign in France. Models are not known, and there is not annual super fashion show. Brands just have to be original to catch people.
Here it is different. It tells people: look what your favorite model wears, you know her name and origins, she could be your friend, you could look just like her. Even though I don't expect to become a super-tall-super-skinny-blue-eyed baby girl if I buy the red or brown dress, I just think I'm foolish to walk into the trap.
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